Mike “Batman” Cohen: Pow!! Upgrade Your Outreach Messaging Superpowers

November 24, 2020 Marcus Edwardes Comments Off on Mike “Batman” Cohen: Pow!! Upgrade Your Outreach Messaging Superpowers

In this episode, Marcus Edwardes speaks with Mike “Batman” Cohen, founder at Wayne Technologies, and well-known in the sourcing and recruiting community as an advocate and practitioner of technology automation and innovation in the industry. He has spoken at many conferences such as SourceCon, Talent42, Sourcing Summit, HRNow, RecruitCon, and many more.

Mike admits that he has been kicked out of every agency he has ever worked in. While obviously not proud of that fact, he took it to mean that he could never fit into the traditional corporate staffing environment and decided at some point to stake out on his own. At the beginning, he served as a consultant to various companies. After a few years growing his skills and expertise, he gained the confidence to start Wayne Technologies, putting his focus into top-of-the-funnel sourcing.

Listen in as Mike shares how to upgrade your outreach messaging in 2020, his best practices for writing an email, and identifying and conquering addiction.

What You’ll Learn in This Episode:

  • [2:24] Why Mike is called Batman and how Wayne Technologies came to be
  • [6:38] Milestones that changed Mike as a recruiter
  • [11:03] Mike on his first talk at ERE
  • [13:24] The job of a recruiter
  • [17:24] The best ways to reach out to people in 2020
  • [19:54] Sending personalized emails
  • [30:58] Connecting with Mike for his message templates
  • [31:54] Using video effectively
  • [33:48] Building an email database and expanding your LinkedIn network
  • [37:23] The power of injecting your communications with personality
  • [40:11] Overcoming addiction

Key quotes:

  • “Contingency recruiting is a grind. You can be doing everything successfully and still not be making any money.”
  • “The actual job of a recruiter, when you break it down to its essence, is to be a bidirectional data pipeline. That’s it. We take data from an organization and bring it to market. We take data from the market and bring it to the organization to allow both parties to make the best informed decision for them.”
  • “The only reason to write an email is to get a response.”
  • “Your silver bullet to getting people’s attention in your message is your personality.”
  • “Anything that you do to escape from any of those really strong or uncomfortable feelings or situations is addiction.”

Resources Mentioned: