Episodes: Masonry

Ashley Pereira: How Building a Strong Personal Brand is the Future of Recruiting

Marcus speaks with Ashley Pereira about the benefits and strategies behind building a strong personal recruiting brand on LinkedIn. Show notes to follow.

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Marcus Edwardes: How I Generated 250K+ views and 2K+ Likes From 1 LinkedIn Post!

Marcus describes how he generated over 250,000 views from a single post – plus the importance of quality content – and the reason why this particular post resonated so loudly in the Recruiter community. Here’s the post – Quality Before KPIs

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Jason Liu – Talking Tech Recruitment, Sourcing, Outreach, Tools and Tricks.

Marcus speaks with Jason Liu – who is currently recruiting at Apple, about a spectrum of topics from “Recruiters as entertainers”, content creation, sourcing and outreach. Show notes to follow.

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Michael Boitnott: How To Win as a “Relationship First” Recruiter

In this episode, Marcus Edwardes speaks with Michael Boitnott. A relative newcomer to the recruitment industry, Michael is currently a G&A recruiter at Credit Karma and RPO recruiter at Bali Staffing. Listen in as Michael talks about the lessons learned after a year into his current role and how he posts content that demonstrates a...

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Marcus Edwardes: Success Metrics for Planning and Execution

This week, Marcus Edwardes discusses his mindset and methodology around metrics and KPIs. Instead of mandating KPIs – he describes how to achieve total buy-in from an activity standpoint – by helping recruiters set their very own, meaningful activity targets – that reconcile accurately with their quarterly revenue goals. If you like what you hear...

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Marcus Edwardes: How to Build a Referral Network – The Recruiters “REACT” Framework

In this episode –  Marcus Edwardes shares his own conversational framework for having the first conversation with a candidate or prospect – using the acronym REACT to define the steps you need to take to prioritize relationship over role. REACT is: Rapport, Explore, Acknowledge, Confirm, That’s Right.

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Zack Gallinger: How to Think About Branding, SEO, and Outreach

In this episode, Marcus Edwardes speaks with Zack Gallinger, President at Talent Hero, a recruitment marketing agency. He helps recruiters with strategies that help them find new clients and new candidates without cold calling, attending networking events, or simply sitting around and waiting for a word-of-mouth referral. Listen in as Zack discusses how the ability...

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Kelli Schutrop: Leveraging New Technology and Marketing Automation for Optimization and Growth

In this episode, Marcus Edwardes speaks with Kelli Schutrop, VP of Sales at Parqa Digital Marketing Agency, where she helps staffing industry clients optimize and scale their organizations by implementing world-class marketing, technology, and automation strategies. Listen in as Kelli discusses how Parqa works with staffing and recruiting agency leaders in growing their businesses by...

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Vanessa Raath: Sourcing Strategy Update!

In this episode, Marcus Edwardes speaks with Vanessa Raath, a global sourcing trainer and international keynote speaker based in South Africa. Listen in as Vanessa explains how sourcers may navigate today’s incredibly noisy market and some of the most common issues that outbound recruiters, specifically, are now facing. Vanessa also gives her tips on becoming...

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Sam Brenner: Building an Agency From Scratch

In this episode, Marcus Edwardes speaks with Sam Brenner, Founder and CEO of CRB Workforce, a recruitment agency headquartered in L.A. Listen in as Sam looks back on his decision to start his own business three years prior, and gives his encouragement and advice to those looking to start their own agencies. One of the...

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Bert Miller: Recruiting Done Right in 2022

In this episode, Marcus Edwardes speaks with Bert Miller, Chairman of Protis Global and ace Talent Curators, and President and CEO of MRINetwork, a network-centric recruitment organization that offers consulting, training, contract staffing, and community building to over 325 search firms worldwide. Bert is an active speaker, mentor, advisor, and investor. He hosts the MRINetwork...

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Jesse Tinsley: Recruitment as a Service: It’s All About the Outcome!

In this episode, Marcus Edwardes speaks with Jesse Tinsley, a serial entrepreneur who got his start in tech at the age of 15. In 2012, he dropped out of college to found Job Mobz to provide on-demand recruiting for technology companies. He is a regular contributor to Forbes and SourceCon, and he hosts The People...

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