Bruce Morton: Redesigning the Way Work Works

In this episode of Recruiting Trailblazers, Marcus interviews Bruce Morton. He shared his experience at Allegis as Chief Strategy Officer. Moreover, he also discussed his book “Redesigning the Way Work Works”.

Bruce shares how he advises clients on workforce design. He also discusses talent acquisition in the future. He will be leading the design of most suited services for the Allegis client portfolio.

Allegis is the largest privately held recruiting firm in the world (owns Aerotek). The company operates in all the usual talent verticals. This includes technology, manufacturing, financial services, energy, and healthcare.

COVID-19 Havoc!

On the subject of the COVID-19 disruption, Allegis was able to get 20k people employees working from home. The time duration was 2 days. Moving on, there were plus 500k workers WFH! A lot of perm hiring came to a stop. Bruce thinks it’s going to be a “tick mark recession”. Therefore, he also thinks that the contract markets will expand due to a lack of confidence. Probably indefinitely! We might reach a 50-50 mix of perm to on-demand workers in the near future.

Marcus and Bruce discuss the cornerstones of his book – “Redesigning the Way Work Works”

  • Organizational readiness – What is this all about?
  • What are Work Design Architects?  Why do all big companies need one?
  • What is Talentsumer?

(Bruce describes how today’s workers “consume” jobs. It is similar to purchasing any product or service.)

Deconstructing the work! What is the need for it? (It is based on recruiting decisions on your achievement goals rather than duties and responsibilities). One of the highlights of the conversation. Bruce shares a great story about Ronald Reagan visiting NASA. He asked a cleaner, what do you do? He responded; “I helped put a man on the moon!”

 Key Questions Answered

  • To what extent do companies have properly mapped out mission and strategy? How this will increase the value of their offering to their clients?
  • Talent Architecture! Can companies check their egos at the door to allow the new workers? How best to engage with an employer for doing a specific set of tasks?
  • Do companies need to bear more responsibility regarding the retention of employees? How they will do this during tough times like COVID?
  • How companies will measure workers by productivity instead of activity?
  • Will remote workers do more work done at home? Isn’t this a big surprise?
  • Do you think recruiting managers do enough to sell the opportunity to a candidate? Do they spend too much time assessing the right fit?
  • The Glassdoor phenomena. Does it work? What impact is it having on the world of work?

 Bruce also explains why Allegis is such a great place to work!

 Important Links

Bruce’s book “Redesigning the Way Work Works”

https://amzn.to/3iUcPJ3

John Boudreau’s book “Lead the Work”

https://amzn.to/3g6l2rX

Daniel Pink’s Drive – discussion around Autonomy, Mastery, and Purpose.

https://amzn.to/3iTy7qm

Julie Coucoules https://www.linkedin.com/in/jcoucoules/

Matt Charney https://www.linkedin.com/in/mattcharney/