In this episode, Marcus Edwardes speaks with Kristina Finseth, Director of Growth Marketing at Interseller, a prospecting and outreach platform for recruiters and sellers.
Listen in as Kristina offers her top tips and recommendations for leveraging and harnessing cold email for recruitment success. She describes the value of Interseller specifically as a platform for outbound-driven teams.
Kristina preaches a low-volume, high-quality approach when it comes to any email outreach campaign, with a focus on niching down and building momentum through sheer consistency. She dives deep into how to write personalized emails that seize your prospects’ attention and touches on the metric she prefers to track instead of open rates.
Finally, Kristina gives her recommendations for reaching out to companies that have recently received funding. She introduces her newly-released course, Outbound FIRE Framework.
What You’ll Learn in This Episode:
● [02:11] An introduction to Interseller
● [03:50] Using Interseller’s platform in conjunction with LinkedIn’s tools
● [05:16] Email versus InMail
● [07:51] The pillars of a successful outreach campaign
● [15:50] How Interseller finds email addresses on LinkedIn
● [18:29] Grabbing your prospect’s attention with great subject lines
● [22:33] Keeping your prospect’s attention after they open the email
● [28:32] Why personalized emails save more time in the long-run
● [37:02] Using segmentation effectively
● [39:33] Funding as a trigger for outreach
● [43:16] About the Outbound FIRE Framework course
Key quotes:
● “We’re always preaching a low-volume, high-quality approach. That’s the philosophy we take on email outreach as a whole.”
● “As far as best practices go for following up, three-to-four emails in your initial sequence is all that you need.”
● “I personally don’t care about open rates. It’s not the first thing I care about. I always work from the desired result, backwards. I care about booked meetings.”
● “True personalization isn’t just using industry, company name, first name, etc. True personalization is crafting an entire two sentences that are just for you.”
Resources Mentioned:
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