In this episode, Marcus Edwardes speaks with Mark White, a LinkedIn professional who helps companies unlock the value of LinkedIn. Mark basically trains people to use LinkedIn to better achieve their business goals, including business development, targeted marketing, and recruitment strategies.
He talks about the evolution of LinkedIn, how to leverage LinkedIn’s transactional and social sides, and how to create meaningful conversations on the platform. Plus – some advice on the topic of automation!
Timestamps
[00:34] About Mark White
[01:30] The evolution of LinkedIn
[02:38] LinkedIn’s major source of revenue
[04:03] We’re LinkedIn’s product
[05:47] Leveraging the platform’s transactional side
[10:23] Having meaningful conversions on the platform
[12:06] Using LinkedIn recruiter platform
[14:39] The problem with the LinkedIn recruiter and the way out
[16:16] Better ways to grab people’s attention on the platform
[20:51] Connection requests vs InMail
[24:35] Mistakes people make when first contacting people
[28:10] Personalizing your outreach
[30:30] Leveraging the platform’s social side
[33:25] Mixing emotional and social element
[34:59] What content resonates more today?
[37:48] Drawing a line between LinkedIn and Facebook’s posts
[39:34] Other marketing strategies on LinkedIn
[43:22] Automation and Data scrapping: Opportunities and risks.
[48:21] Connect with Mark White
Notable Mark White Quotes From The Episode
● The more we’re asked to do things, the more we’re contacted, then the more we tend to push back.
● We have to stand out in a way that’s going to make people want to talk to us.
● If I’m honest a bit that LinkedIn could do a lot better at is in the outreach.
● If we’re doing a cold outreach using InMail’s, then we tend to make them longer. And generally, that’s not what people want.
● You ultimately want people to remember you for the specialist that you are.
● If you can mix the emotional and the work element, then storytelling and the call to action become good content and will actually resonate.
● LinkedIn is relatively clear on automation: anybody (or anything) who accesses your account on your behalf – is against terms of usage. (and could you banned).
Connect With Mark White
Recent Comments