In this episode, Marcus Edwardes speaks with Bert Miller, Chairman of Protis Global and ace Talent Curators, and President and CEO of MRINetwork, a network-centric recruitment organization that offers consulting, training, contract staffing, and community building to over 325 search firms worldwide.

Bert is an active speaker, mentor, advisor, and investor. He hosts the MRINetwork Podcast and his new video podcast series, Beyond the Bottom Line, on which he interviews CEOs and leaders from across categories on issues impacting the World of Work.

Listen in as Bert discusses the many lessons and paradigm shifts that came his way over the last two years. He speaks on making use of MRINetwork’s personal, professional, financial scorecard and how to “stack credibility blocks” in order to become a trusted advisor to candidates.

Bert also makes the point that it is not a choice between old-school phone calls and using digital tools. Rather, the best in the business understand the value of incorporating both into your recruitment toolkit. Additionally, building a brand and creating multiple touch points is a must for long-term success in this industry.

What You’ll Learn in This Episode:

●      [04:03] The mindset of a successful recruiter

●      [08:19] Becoming a trusted advisor to your candidates

●      [13:04] Applying personal, professional, financial scorecard across the entire MRINetwork

●      [15:23] Taking advantage of today’s digital tools and platforms

●      [21:10] Outreach best practices

●      [22:55] Recruitment agencies vs internal recruiters

●      [24:14] Driving goodwill to every candidate you speak to, including those who do not get the role

●      [31:56] What’s working for recruitment agencies in the candidate-driven market of the 2020s

●      [37:24] Adjusting to today’s reality of the need to build a brand and creating multiple touchpoints

●      [44:10] How Bert’s leadership has evolved

●      [48:37] Why join MRINetwork?

Key quotes:

●      “The one thing that I think is really interesting around the mindset of a recruiter today versus 10, 15 years ago—we have to keep in mind that the power has really shifted in the industry tremendously: The power has shifted to the individual; less so about the companies.”

●      “The opportunity that recruiters have today is these digital tools. They have the ability to create videos and write copy on LinkedIn—one of the best educational platforms for what we do for information, education, aspiration, and inspiration. They start to build a voice in this space.”

●      “Every engagement and everybody you talk to is a different experience. Every individual has their own tolerance for how quickly they want to engage or get to know somebody or how they build the relationship. You have to really gauge that.”

●      “In the last two-and-a-half years I have never seen anything more unique—and I’ve been in MRINetwork now for 27 years—than the power of the community. It’s always existed. I’ve just never realized the power of it.”