This week on RT – Marcus talks about the why and the how of becoming a Trusted Advisor and building an army of advocates in your niche, by making the switch from a transactional to a relationship-driven recruiting mindset.
Detailing both the strategy and the tactics required – there is a ton of actionable advice in this episode if you want to spend a lot less time on thankless cold candidate outreach -and become an authority and known resource in your space:

– The biggest problem facing Recruiters today
– The need to rise above the expected norms of a recruiter
– Changing the lens through which candidates are viewed
– The missed opportunity for Recruiters
– From one-to-one to a one-to-many approach – building an engaged audience
– Why nobody wants to be “sold to” anymore
– Transforming from the “hopeful Recruiter” to the “informed Recruiter” and hence from “selling” to “solving”
– The conversation strategy and tactics framework to become a Trusted Advisor after every call