Summary

In this episode of Recruiting Trailblazers, host Marcus Edwardes interviews Andrew Lewis, Head of Talent for Worldly, a sustainability insights platform for consumer goods industries. They discuss Andrew’s philosophy and LinkedIn posts as well as news stories related to talent acquisition. The episode is sponsored by Great Recruiters, an online reputation management platform for recruiters.

Timestamps

[00:00:43] The importance of online reviews.

[00:03:49] Developing skills beyond direct hiring.

[00:08:07] Targeted job seeking strategies.

[00:10:37] Always be ready philosophy.

[00:13:47] Personal branding for recruiters.

[00:17:03] Brand ambassadorship.

[00:22:43] AI in recruitment.

[00:25:18] Recruitment and relationship building.

[00:28:01] Overabundance of candidates.

[00:30:52] Creating Consistency in Recruitment.

[00:34:38] Internal vs. Agency Recruitment.

[00:40:00] AI-generated recruiter messages.

[00:41:47] AI in recruiting.

[00:45:20] Recruiting art of conversation.

Detailed Synopsis

In this podcast episode, the hosts discuss the significance of building relationships in recruiting and how taking a long-term approach can be advantageous. They emphasize that the best outcomes in recruiting usually occur over a period of months or even years and that it’s crucial to manage relationships and conversations with candidates and hiring managers. The hosts suggest that recruiters should act like they’re recruiting an employer and create a list of potential contacts to reach out to and connect with. They also advise against being too transactional in the first message and instead building a bridge that can be crossed later for a more transactional conversation. The hosts note that this approach may take more time, but it can yield fruitful results for both parties in the future. Overall, the episode underscores the importance of intentional relationship-building in recruiting and taking a long-term view to achieve success.

The episode also delves into the significance of personal branding and having a presence on platforms like LinkedIn for success in recruiting. The guest speaker emphasizes that becoming a brand ambassador for a company can make a recruiter invaluable, leading to job security and potential marketing initiatives. The host notes that personal branding has gotten a bad reputation in the past, but it is now essential for recruiters to stand out and be successful in the industry. The guest also suggests that recruiters invest time and resources into building their personal brand and network. Additionally, the episode touches on the idea that recruiters should have skills beyond direct sourcing and recruiting, such as contributing to employer branding, in order to stand out in job interviews. Overall, the episode highlights the importance of personal branding and having a presence on platforms like LinkedIn for success in recruiting.

According to the podcast episode, investing time, energy, and resources into becoming better and building a network is necessary in today’s world of recruiting. The hosts emphasize that personal branding is no longer something to be avoided but rather embraced, as it can help recruiters become more well-known in their space and build relationships with potential candidates and employers. They advise recruiters to behave like recruiters themselves, but instead of recruiting candidates, they should be recruiting employers and building relationships with them. This involves intentionally reaching out to people and building a referral network that can yield fruitful results in the future. The hosts also suggest looking back at previous roles and experiences to identify skills that can be developed and used to stand out in future job interviews. Overall, the podcast stresses the importance of investing in oneself and building relationships in order to succeed in the world of recruiting.

Quotes

00:03:02 – “But sometimes, you know, hard reset can really help because you can start to visualize the problem through different lenses and you can start to prepare systems and processes that are going to allow you to do and to execute the hiring, you know, and learning and development in different ways and more efficient ways as well.”

00:08:54 – “This is how we operate, building relationships over transactions.”

00:12:38 – “the things that are worth doing are often the most difficult to do.”

00:16:22 – “if a recruiter can become the face or become a relevant voice that represents a brand on a place like LinkedIn, that makes you really, really invaluable.”

00:19:51 – “it’s never been as important as it is today to profoundly understand, you know, the change that the business wants to make, the value that the business is looking to bring in by hiring talent.

00:24:45 – “How you treat the 99 is just as important as how you treat the one.”

00:25:49 – “Recruitment is 99% rejection or 99% conversations or relationships that you won’t be able to do anything with.”

00:32:27 – “Be the one who says, hey, look, I know the market is in our favor right now. We still want to adhere to these practices and we still want to make sure that we’re treating people with respect, that we’re evaluating talent consistently and we’re not getting lazy in what we’re doing.”

00:43:24 – “I actually think it’s slightly unethical to send somebody an AI-written message and pretend that it was written by a person.”

00:45:37 – “there’s still a huge opportunity space there for recruiters to, you know, really study the art of grabbing somebody’s attention, but also building a true relationship with them in a conversation.”

Keywords

Recruiting Trailblazers, Great Recruiters, sustainability, LinkedIn, economy, retention, talent lifecycle.,layoffs, hard reset, recruiters, skills, talent acquisition,recruiter role, past experience, skills, finding a new role, applying online,job seeking, targeted approach, sales funnel, building relationships, intentional,long view, ABR philosophy, job security, resume, LinkedIn profile, network.,investment, personal branding, presence, success, agency recruiters,recruiters, agency, network, brand ambassador, marketing,recruiting, marketing, brand ambassadorship, business partner, talent acquisition,recruiters, business challenges, model, economy, skills,recruiters, AI, future, content developers, candidates.,recruitment, rejection, relationships, automation, personalized approach.,brand, automate, equity, power shift, recruitment practices,candidate market, employer market, consistency, equitable processes, market forces.,recruitment, value, content marketing, diversity and inclusion, agency recruitment,recruiter, fractional recruitment, contract basis, stability, loyalty.,recruitment, agencies, AI, messaging, personalization,AI, recruiters, differentiation, copywriting, relationships,AI generated messenger, personalized messages, recruiters, relationship building, conversation.

Connect with Marcus:

Website: https://recruitingtrailblazers.com/

LinkedIn: https://www.linkedin.com/in/marcusedwardes/

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