Adam Conrad: Shining the Light on Great Recruiters

March 18, 2021 Marcus Edwardes Recruiting Trailblazers Comments Off on Adam Conrad: Shining the Light on Great Recruiters

In this episode, Marcus Edwardes speaks with Adam Conrad, the founder and CXO of Great Recruiters, a SaaS platform that empowers recruiters to actively manage their professional reputation online in order to remain competitive and grow their business.

Adam has been in the recruiting business for over 20 years, including a 15-year stint as VP of Business and Recruiting Operations at Brightwing.

Listen in as Adam shares how technology is impacting the recruiting industry for better or worse, with a particular focus on the pros and cons of automation and the best way to use different automation tools.

What You’ll Learn in This Episode:

  • [02:56] How technology has enhanced the human experience in recruiting
  • [04:52] Verticals in the industry that have been impacted by technology
  • [08:46] Distinguishing yourself from other recruiters with candidates
  • [11:33] Using technology to stay connected with candidates
  • [14:06] Becoming your candidates’ recruiter of choice for future roles
  • [18:11] The downside of metrics and becoming an advisor for candidates
  • [21:15] Having tough conversations and setting expectations
  • [26:36] The limitations of automation
  • [30:30] Adam’s favorite automation tools
  • [33:17] Examples of great automation
  • [34:43] Ways in which automation can crush the brand experience
  • [36:51] The proper way to use automation to build your database
  • [38:41] About Great Recruiters and why Adam founded the company
  • [42:52] How Great Recruiters works with companies of different sizes
  • [45:09] How many reviews a recruiter needs to be considered high-quality
  • [46:09] Leveraging the data obtained by Great Recruiters
  • [47:09] The biggest objections Adam gets from potential clients
  • [50:01] What Adam is looking forward to in 2021

Key quotes:

  • “Technology is evolving for the staffing industry to make recruiters better, create a better experience for the candidates and the clients, and help people get to what they want faster.”
  • “Having a large database, to me, doesn’t matter. You need an engaged ”
  • “You can’t put your own agenda ahead of your candidate’s agenda.”
  • “You only place maybe 2-5% of the people you talk to; but you leave an impression on 100% of those people whether or not you’re asking how that experience was. They don’t remember what you tell them. They remember how you made them feel.”
  • “I’d rather overcommunicate than under-communicate [with my candidates].”
  • “We can’t force somebody on the other end to make a decision; but we can control the experience that candidates are having throughout that process.”
  • “Just because you can automate it doesn’t mean you should. […] If the automation is going to be a value-add to your candidate, automate it.”
  • “If you think about it, recruiters are the number one marketers in your company: They talk to more people—they put your brand name in front of more people than anybody in your organization.”

Resources Mentioned: