In this episode, Marcus Edwardes speaks with Adam Gordon, a 20-year veteran of the recruiting industry about how recruitment marketing automation helps recruiters succeed.

He is the Co-Founder of Candidate.ID®, a recruitment marketing automation company. It was launched in January 2017 and was acquired by iCIMS in March 2022.. Adam is also the Founder of Social Media Search, which was acquired by Norman Broadbent in 2012.

Listen in as Adam describes the benefits of recruiting marketing automation and how a company can go about implementing their own system in a few weeks’ time.

He also talks about finding the right balance between automation and the human element, and how the right use of automation tools allows your recruiters to use their time and energy more wisely.

Finally, Adam explains how to prove the ROI of automation and specifically how to sell the idea to agencies.

What You’ll Learn in This Episode:

●      [01:43] The current automation landscape

●      [08:05] How recruitment marketing automation takes a more holistic view of the hiring process

●      [11:39] The biggest benefits to recruiters from implementing a recruitment marketing automation solution

●      [16:11] The top-of-the-funnel for recruitment marketing automation

●      [19:24] Where automation ends and human-to-human interactions begin

●      [27:41] Proving the ROI when it comes to automation

●      [32:53] Selling recruitment marketing automation to agencies

●      [35:06] How long it takes to implement recruiting marketing automation

Key quotes:

●      “What marketing automation is about is building workflows which trigger next best actions based on each candidate’s click. The intention here is to be able to serve up the most personalized experiences for each candidate, at scale, on a programmatic basis.”

●      “Fill up the recruiter’s valuable human time with warm leads, and they will be more successful for your business.”

●      “The most sophisticated organizations brought together the talent sourcing group and the recruitment marketing group into one unit.”