In this episode, Marcus Edwardes speaks with Joe Mullings, Founder, Chairman, and CEO of The Mullings Group, a leading search firm in the medical device industry.
He is also the Chief Visionary Officer of MRINetwork, a Top 3 executive search firm with 400 officers worldwide.
Finally, he is the Founder of Dragonfly Stories, a production company and studio that focuses on creating stories that revolve around medical technology, including four seasons of the docuseries TrueFuture, of which Joe is the host.
Joe shares his 30-year history in recruiting , why he is so passionate about content creation, and his best practices for building a strong online brand
What You’ll Learn in This Episode:
● [02:50] An overview of The Mullings Group
● [06:01] How Joe got involved with MRINetwork
● [07:21] What went into Joe’s decision to invest in a production studio
● [11:16] The power of telling visual stories on LinkedIn
● [15:04] Helping old-school headhunters embrace digital media
● [18:44] All about the TrueFuture docuseries
● [22:00] Why Joe has never balanced a checkbook in his life
● [24:44] Joe’s experience filming a show in Israel
● [28:10] The 10-4-2 Strategy to grow your network and increase engagement
● [31:54] The Digital Transition: Hum, Sing, Shout
● [35:04] Staying on-brand while continuing to produce entertaining content
● [37:20] Is it possible to overshare on LinkedIn?
● [39:17] Why not creating content will quickly make you obsolete
● [40:30] How branding moves the phone further down the activity chain
● [48:07] The importance of eliminating friction in your business interactions
● [53:30] What Joe is most excited about in 2021
Key quotes:
● “The content [we produce] is part of the product [we market].”
● “If you examine all the activities I have going on, they all revolve around empowering the individual to make career decisions in their life to give them more choices and more freedom as they move forward downrange.
● “ROI only declares itself when you define the denominator of that which is the timeline.”
● “If you really look at it and step back, [LinkedIn] is not a social platform; it’s not a job posting platform anymore. It’s an educational platform. We use LinkedIn to tell the stories of our clients.”
● “I think headhunters who intelligently use media will replace headhunters who don’t use media.”
● “When you start to balance a checkbook, you start to pull your punches.”
● “Your Hum, Sing, Shout Strategy should not be about advertising. Your Hum, Sing, Shout Strategy should be about educating, informing, and inspiring.”
● “Give, give, give without the expectation of anything in return; but don’t cheat yourself—be standing in plain sight when somebody needs something.”
● “Put the thought on a Post-It. If it can’t fit on a Post-It, it can’t fit on LinkedIn.”
Resources Mentioned:
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