In this episode, Marcus Edwardes speaks with John Randolph, the founder of Benaiah Consulting Group, a boutique CPA Recruitment firm. He is a 33-year veteran of the industry and has worked in senior leadership positions at Kforce and Robert Half.

His LinkedIn headline quite simply states: “I provide recruiting solutions to local CPA firm owners delivering untapped talent at a price that won’t break the bank.”

Listen in as John shares the link between the Old Testament and the name “Benaiah Consulting” and how it informs their service philosophy towards clients.

He also speaks on the importance of being clear with your niche in the industry, and why this is especially crucial if you are a smaller firm.

John then touches on the value of nurturing long-term relationships as opposed to adopting a purely transactional approach to doing business.

Finally, John explains his content creation strategy on LinkedIn and what a recruiter should really be looking for when posting job advertisements.

What You’ll Learn in This Episode:

●      [02:49] The story behind the name “Benaiah Consulting”

●      [04:33] Contingency versus retained recruitment

●      [08:01] How John pitches his service to his clients

●      [18:10] The importance of defining and staying in your niche

●      [21:12] Why it pays to be transparent with clients about your entire process

●      [26:40] The value of nurturing long-term relationships in business

●      [32:38] How John builds on his brand by producing content on LinkedIn

●      [37:33] Benaiah Consulting’s approach to niche marketing

●      [42:22] Good candidates that came in through Benaiah’s advertising efforts

Key quotes:

●      “Contingency recruiting is akin to chasing your tail all day long. There are not a whole lot of industries and a whole lot of businesses out there that will put the work and the effort into a process that we do as recruiters with the hopes of what might come on the backend.”

●      “For most anything that we do in life, if we take a long-term approach to it and a long-term mindset, the value that comes out of that is immense. This business is exactly that same way.”

●      “Most of the clients we work with do not have a brand ambassador in their organization that’s helping drive the recruiting engine for them.”

●      “We don’t post positions to fill jobs. We post positions to attract candidates.”

Resources Mentioned:

●      Benaiah Consulting Group