In this episode, Marcus Edwardes speaks with The Recruiter Coach, Lyndsey Meredith. She is a personal branding, startup, and success coach for recruiters.

With over 15 years of experience in the recruiting space under her belt, Lyndsey shares just how critical it is for recruiters to get clear on their personal brand, and offers her best advice on cutting through the noise in the industry today.

Listen in as Lyndsey explains how personal branding saves you a tremendous amount of time and is why it is surprisingly easy to start building your brand today—particularly on LinkedIn—if you know the right steps.

She dives deep into her four pillars of personal branding on LinkedIn, the two different types of content you should be putting out consistently, what it means to be “authentic” on a professional platform, and how to improve your storytelling and messaging.

What You’ll Learn in This Episode: 

●      [01:33] Why is personal branding so important for today’s recruiters?

●      [03:05] How to write an eye-catching headline on LinkedIn

●      [06:54] Navigating LinkedIn’s limitations around connection requests

●      [08:38] How to write an “About” section on LinkedIn that gets visitors to take action

●      [11:09] The perfect LinkedIn profile photo and banner

●      [14:17] Daily habits to adopt for your LinkedIn strategy

●      [16:42] How to create authentic content consistently

●      [21:27] The importance of storytelling in your content marketing

●      [26:02] Maximizing your potential on LinkedIn

●      [28:48] Determining which platforms your audience hangs out on

●      [30:28] Knowing whether you may need to use Sales Navigator

●      [31:50] Dialing in your messaging

●      [34:20] How to build your authority on LinkedIn

Key quotes: 

●      “Personal branding is really important for a recruiter because it’s scalable.”

●      “Personal branding is all about authenticity.”

●      “The worst thing you can do is to be what they expect. Do what you can to stand out on LinkedIn.”

Resources Mentioned: 

●      Meredith Consultancy Services

●      Lyndsey Meredith on LinkedIn