In this episode, Marcus Edwardes speaks with Maddie Loomis, the Founder of Advanced Scope Talent. The company matches clinicians to great practices. Maddie describes herself as a “talent guru” and “a laughable CrossFit athlete”!

Listen in as Maddie discusses what it takes to start your own agency, drawing from her own experience establishing Advanced Scope Talent in 2021.

She breaks down the whole process, from establishing an LLC to finding leads by incorporating LinkedIn into your system (as well as LinkedIn’s limitations as an agency tool).

Maddie shares the tools and platforms that she uses for lead generation and outreach, and how she strikes that all-important balance between automation and personalization.

Finally, Maddie speaks to those who have been laid off, offering her best advice on staying motivated as a recruiter and why right now might actually be the perfect time to start your own agency!

What You’ll Learn in This Episode:

• [01:54] Maddie’s career before founding Advanced Scope Talent
• [04:35] Making the jump from employee to agency owner
• [09:22] Why you can still start a business without all the skills in place
• [12:36] Getting the business set up
• [15:29] Finding and nurturing leads
• [17:34] Maddie’s business development strategy
• [18:55] Advanced Scope Talent’s value proposition
• [22:58] Maddie’s biggest challenge when she started the business
• [26:10] Staying confident in your professional skills following a layoff
• [31:36] How Maddie reaches out to potential clients
• [35:26] The power of consistency

Key quotes:

• “I want to remain a trusted recruiter in this industry because it’s a small world despite how many recruiters there are.”
• “I don’t just think about who we want to go after, but who we want to represent and who we are: How are we sending the message from an employer branding standpoint?”