My first solo episode!

The Big IDEA; The Four Pillars of a Binding, Progressive Corporate Culture in 2020

A deliberate and thoughtful corporate culture exists as the bedrock for companies who are committed to the two most important things that fuel sustainable growth:

• Hiring the right people
• Retaining the right people

“The inventory, the value of your company, walks out the door every evening.” -Bill Gates

Every company needs a clearly defined mission, and a set of values that resonates loudly, both within the organization and externally with customers.

A happy workforce is a productive workforce – and fostering an environment of opportunity and creativity, diversity and inclusion, collaboration and flexibility, fun and reward, will all contribute to a highly impactful mission and culture.

It’s how you drive the bus (act upon your culture) that really counts though:

The Big IDEA

I = Inspire

• Create an environment of excitement, passion and possibility.
• Get everyone fired up, every day, if you want to see their best work.
• Inspiration fuels creativity, productivity and urgency (hence results).

“Passion is the genesis of genius.” –Tony Robbins

D = Develop

• Equip your team with the tools they need to be productive.
• Invest heavily in continual learning to see everyone flourish in their roles.
• Champion each team members career goals with programs to enrich their employee experience and satisfy their need for professional stimulation and advancement.

“You don’t build a business, you build people, then people build the business.” -Zig Ziglar

E = Empower

• Trust the people you carefully hired by getting out of the way.
• Clear a path for them to contribute and excel – and become the best versions of themselves.
• Foster a culture of ideation, collaboration, and inclusion where everyone has a seat at the table.

“It doesn’t make sense to hire smart people and tell them what to do; we hire smart people so they can tell us what to do.” –Steve Jobs

 A = Appreciate

• Appreciation is the icing on top of compensation and the oxygen that keeps a positive culture fresh and invigorating.
• Look for ways to celebrate team wins, recognize individual milestones, congratulate and reward outstanding effort and results.
• Make it programmatic, consistent and unilateral.

 “The greatest good you can do for another is not to share your riches, but to reveal theirs.” – Benjamin Disraeli

Conclusion

 Execute consistently on The Big IDEA:

• To have a happy, motivated workforce, embracing a culture that delivers results.
• To attract and retain the quality of talent you desire and deserve.
• To fully realize the vision, mission, and purpose at the core of the company you serve.

“Teamwork makes the Dream Work” –John Maxwell

© Marcus Edwardes, Sept 2020