In this episode, Marcus Edwardes speaks with returning Mark White, The LinkedIn Professional. He specializes in helping you unlock the value in LinkedIn—something he has been doing since 2009.

Mark delivers customized training to students across the globe, from workshops to virtual classes to 1-to-1 coaching sessions.

Listen in as Mark discusses how LinkedIn fared in 2022 and why he believes that LinkedIn’s recruiter platform should coexist with an agency ATS. He also discusses the limitations of relying purely on LinkedIn filters compared to the level of specificity granted by Boolean strings.

Likewise, Mark talks best practices regarding automation on LinkedIn, and where personalization always beats out taking shortcuts. Faced with more savvy users on LinkedIn 2023, he also shares how recruiters can stand above the noise and maximize their chances of getting InMail responses.

Finally, Mark speaks on personal branding on LinkedIn and how to complemen your unique strengths and personality as an individual with those of the company you represent.

What You’ll Learn in This Episode:

• [02:39] How LinkedIn fared in 2022
• [05:36] Why LinkedIn isn’t the “perfect” solution
• [09:40] Filters versus Boolean strings
• [14:12] Using automation effectively on LinkedIn
• [22:52] Creating a cleverer outreach strategy
• [27:05] The power of voice messages
• [29:30] The secret to getting a response on InMail
• [36:10] Avoiding LinkedIn scams
• [40:00] Personal branding on LinkedIn
• [46:23] What to expect from Mark’s training programs

Key quotes:

• “If you’re working for a company, always remember that the brand you’re putting out shouldn’t just be your own. Personal branding has to go hand-in-hand with your position within an organization.”