In this episode, Marcus Edwardes speaks with Michael Boitnott. A relative newcomer to the recruitment industry, Michael is currently a G&A recruiter at Credit Karma and RPO recruiter at Bali Staffing.

Listen in as Michael talks about the lessons learned after a year into his current role and how he posts content that demonstrates a level of credibility and leadership that demonstrates wisdom and experience beyond his years.

In other words, Michael shares his best tips and tricks for being seen as an authority in the recruitment world regardless of how long one has been in the industry.

What You’ll Learn in This Episode:

• [04:26] Connecting with individuals in a noisy digital environment
• [06:43] Why that first conversation is so vital
• [10:00] Focusing on the candidate’s needs over your own
• [15:56] AB testing in recruitment
• [18:59] The value of slowing down the recruitment process
• [20:46] Michael’s go-to tools
• [24:48] Content development best practices
• [28:12] Michael’s favorite content creators
• [29:29] Michael’s highest-performing posts
• [31:32] The importance of commenting on other people’s posts
• [33:99] Hiring for attitude and training for skills
• [34:55] Why summarizing an article is better than just sharing it
• [36:18] Creating content that resonates

Key quotes:

• “I try to get down to the core of why that person would want to come to this role. It’s more than just the benefits or the salary or whether the company is growing. It’s more about what [the person] would be attracted to.
• “If you want to be a successful content creator, at least in the beginning, you have to drop the idea of, ‘What am I going to get from this?’ Those lead to less authentic posts.”