In this episode, Marcus Edwardes speaks with Robin Choy, CEO of HireSweet, a talent acquisition platform built to empower outbound data-driven recruiting teams. He is the host of the A-Players podcast.

Topics include Sourcing Strategy and ChatGPT Use Cases for Recruiters.

Robin wrote an excellent guide for recruiters called The Definitive Guide to Sourcing in Recruiting (https://content.hiresweet.com/the-sourcing-guide/), which breaks down the process into four key steps: preparation, sourcing, contact, and closing.

Listen in as Robin does a deep dive into all things sourcing as well as how ChatGPT can become a valuable tool for recruiters. He shares the importance of ascertaining your candidates’ unique value proposition via the intake call, and thinking of outreach like a funnel.

Robin gives his thoughts on finding the right balance between personalization and automation and what’s working today (and what’s no longer working) with regards to outreach.

Finally, Robin explains how recruiters can best use ChatGPT as a powerful tool in their kit.

What You’ll Learn in This Episode:

• [02:17] How to maximize your preparation as a recruiter
• [07:59] Outreach best practices
• [11:14] How to go about salary transparency
• [16:58] Cold emailing versus InMail
• [17:31] Considerations around personalization
• [20:12] Automating connection requests and personalizing invites
• [25:10] The importance of culture
• [29:30] Crafting a great subject line
• [33:57] The impact of ChatGPT in recruiting
• [35:58] How to use HireSweet

Key quotes:

• “Preparation is key to productivity. If you don’t look for the right person, you can be the best sourcer in the world and shortlist candidates, but they won’t be the right fit for the hiring manager because you didn’t spend enough time in the preparation phase.”
• “If you send an email to someone, you should always send an invitation to connect as well.”
• “ChatGPT won’t replace recruiters. But recruiters who know how to use ChatGPT will replace recruiters that don’t.”