In this episode, Marcus Edwardes speaks with Steven Rothberg, Founder and Chief Visionary Officer at College Recruiter. As of now, the website has tens of thousands of employers advertising about 2 million jobs, and they are on pace to help almost 7 million candidates find new jobs this year.

A self-proclaimed “fully recovered lawyer”, Steven has received numerous accolades which include being named by Mashable as one of the 20 top people for job seekers to follow on Twitter, and by Fast Company magazine as a “Top 50 online influencer”.

Steven is also the co-host of the Job Board Geek Podcast.

Listen in as Steven speaks on social media content creation as a form of community-building, finding organic connections on LinkedIn, the importance of disclosing compensation upfront, and the art and craft of job advertising.

He also discusses the inspiration behind his fundraiser, Medical and other humanitarian aid for Ukrainians, which you can donate to on GoFundMe at https://www.gofundme.com/f/medical-and-other-humanitarian-aid-for-ukrainians.

What You’ll Learn in This Episode:

• [01:45] Steven’s philosophy on content creation
• [05:41] Providing content to drive community
• [07:03] Finding connections on LinkedIn
• [13:21] How College Recruiter’s approach differs from that of most other third-party recruitment firms
• [19:32] Why disclose compensation upfront
• [23:59] Whether recruiters should advertise jobs
• [29:14] Job ad writing as an art
• [33:14] The technicalities of job advertising
• [39:03] Steven’s fundraiser, “Medical and other humanitarian aid for Ukrainians”

Key quotes:

• “[Social media] is not about touching the most number of people if what you’re doing is annoying them. What it’s really about is trying to add value to that moment.”
• “It’s not that hard to hire people. It’s not that hard to hire good people.”
• “Advertising is really great when going after candidates who are low-hanging fruit.”
• “Job ad writing is an art. I bet 95% of job posting ads out there are largely copy-and-paste.”