How to Crush it on LinkedIn with Jamie Beaumont

In this episode, Marcus Edwardes speaks with LinkedIn expert Jamie Beaumont, a recruiting technology entrepreneur. He ran his own recruiting agency before he founded Offer’d, a SaaS tool that automates top-of-the-funnel administration tasks and FUEL – an invoice settlement service that gets Recruiters paid immediately! His business development secret? Jamie knows how to crush it on LinkedIn.

Listen in as Jamie shares how he was able to found two SaaS platforms after only graduating in 2012, his unusual content strategy that helps him crush it on LinkedIn and wins him business regularly, why you should minimize automation as a recruiter, and how to effectively use social media for business.

If you are a Recruiter – and you want to crush it LinkedIn, build a candidate community and win more business, this is a must-listen!

What You’ll Learn in This Episode:

  • [5:33] How Jamie was able to become a serial entrepreneur so quickly
  • [09:09] What Jamie learned from losing five figures overnight day trading
  • [17:21] The advantages and disadvantages of being your own boss
  • [19:46] Jamie’s content strategy and how to crush it on LinkedIn
  • [26:28] How Jamie wins clients from people engaging on his LinkedIn feed
  • [27:37] Combining social media content creation with traditional methods
  • [29:46] How Jamie ranks different growth hacks
  • [32:42] Threading the line between automation and personalization
  • [38:50] Having a strong, powerful message and sticking to it
  • [40:19] What is Offerd all about and who is it for?
  • [45:03] Why Offerd tried to solve too many problems
  • [47:05] Why Jamie launched Fuel
  • [52:55] What people often get wrong about using social media for business

Key quotes:

  • “What realistically separates an entrepreneur from somebody else is actioning that idea instead of just sitting on it.”
  • “Don’t be arrogant. Things are far more difficult than you think they are, and it’s usually when they’re going fairly well, there’s something going wrong at the beginning, because you should be learning.”
  • “I don’t like selling. I like splitting audiences.”
  • “Automation within recruitment can be complete suicide because it’s a people business.”
  • “What people don’t realize about social media is that it’s a conversation, not an announcement.”

Resources Mentioned:

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